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Tim Li (He/Him) is a business owner and user experience designer with a background in industrial design and fabrication. He loves radical design, building UX systems and interfaces that ignite conversation. Currently based in the fresh water state of Michigan, Tim has been on the constant move and constantly chasing ways to integrate design practice into business.
Product Designer (UX)
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notes to self.
From Above.
I’m Tim Li (he/him), a UX and interaction designer focused on building clarity within complex product ecosystems. My work spans enterprise platforms, embedded interfaces, and systems-level design, balancing usability, brand expression, and real-world constraints. I’m drawn to problems where structure and long-term thinking shape how products scale and endure.
Summary.
These projects represent work across enterprise platforms, embedded interfaces, and ongoing business strategy. Together, they reflect a focus on systems-level thinking, clarity at scale, and long-term product impact within real-world constraints. The work spans onboarding, design systems, new product integration, usability validation, and growth strategy across both large organizations and smaller, evolving businesses.
Additional works can be found on the explorations page.
Focus.
- Enterprise and platform UX.
- Design systems and scalable interfaces.
- Onboarding, usability, and product adoption.
- New product integration and ecosystem thinking.
Methods.
- Systems-level UX and interaction design.
- Prototyping and usability testing.
- Accessibility-informed design.
- Design systems documentation.
Reframing SmartHQ’s onboarding experience to improve clarity, trust, and first-time usability within a complex enterprise platform.
Tags
Enterprise Platform · Onboarding Strategy · Accessibility-Led Design · UX Strategy
Designing how new appliances and emerging features integrate into SmartHQ without fragmenting a growing enterprise ecosystem.
Tags
Enterprise Platform · New Product Introduction (NPI) · Systems Thinking · Cross-Product UX · Ai Development
Building a scalable, accessible design system to unify SmartHQ and on-appliance interfaces across multiple brands and platforms.
Tags
Enterprise Platform · Design Systems · Accessibility-Led Design · Systems Thinking
Redesigning a premium on-appliance interface to elevate brand perception while preserving core usability.
Tags
Embedded UX · Usability Testing · Premium Brand Experience · Tradeoff-Driven Design
Leading an ongoing brand, experience, and operational transformation to scale a local creative studio into a sustainable business.
Tags
Business Strategy · Service Design · Growth Systems · Brand & UX

Reframing SmartHQ’s onboarding experience to improve clarity, trust, and first-time usability within a complex enterprise platform.
Tags
Enterprise Platform · Onboarding Strategy · Accessibility-Led Design · UX Strategy

Designing how new appliances and emerging features integrate into SmartHQ without fragmenting a growing enterprise ecosystem.
Tags
Enterprise Platform · New Product Introduction (NPI) · Systems Thinking · Cross-Product UX · Ai Development

Building a scalable, accessible design system to unify SmartHQ and on-appliance interfaces across multiple brands and platforms.
Tags
Enterprise Platform · Design Systems · Accessibility-Led Design · Systems Thinking

Redesigning a premium on-appliance interface to elevate brand perception while preserving core usability.
Tags
Embedded UX · Usability Testing · Premium Brand Experience · Tradeoff-Driven Design
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Leading an ongoing brand, experience, and operational transformation to scale a local creative studio into a sustainable business.
Tags
Business Strategy · Service Design · Growth Systems · Brand & UX